AD4803 Studio – Magazine Choice

Men’s Health

Men’s Health UK

I have decided to publish the portraits I am going to take of Brett Johns in Men’s Health Magazine as I think this has the most appropriate target audience and I think that it would enable more flexibility when I come to shoot the portraits.

To research the magazine further, I bought the February 2017 copy. This has enabled me to look at the advertisements they use, the kind of portraits they use for athlete interviews/profiles and the kind of lighting they lean towards in their portraiture.


This is the front cover of the magazine I bought. It features a straight on, 3/4 length portrait of the athlete featured further into the magazine. This is likely to draw the attention of their target market as the men buying the magazine may look up to the ‘star’. As well as this, rugby fans may purchase this copy as the athlete featured is a well known rugby player.

As previously mentioned, the gender of the target audience is mentioned in the name of the magazine – ‘Men’. The tag lines surrounding the subject are all based around fitness, sports and health. This suggests that the target audience has a mutual interest in any or all of these things.


The magazine is largely funded by adverts. I have taken pictures of adverts featured in this copy which help to define the target audience.


These were a few of the car adverts in this particular copy of the magazine. I think adverts for cars have been used because cars are associated with being manly and powerful. This indicates the heavily male audience of the magazine. As well as this, the colour scheme for the adverts (particularly bottom left) are quite dark which is again considered to be more masculine. If adverts for cars were put in women’s magazines, they are more likely to include brighter and lighter colour schemes.


Again, these were a few of the aftershave adverts within the magazine. This again shows a clear male target audience for both the magazine and the product being advertised as the adverts feature men, which the reader may aspire to be like. The two centre advertisements also feature women. This may make the product more appealing to men as it makes the men in the advert look desirable to women. Again, the colour scheme is also quite dark.


The advert on the left is for fashion brand Michael Kors, and the subject featured is a male model; indicating that the fashion is for men. The advert on the right is for a men’s watch. They have linked it to the magazine by having an image of people running in (presumably) a marathon. This suggests elements of dedication, strength, power and motivation. All of which are linked with and admired by men (stereo typically speaking).

Men’s Health:

Finally, there were 3 adverts (2 of which pictured below) which advertised the Men’s Health brand:

This advertising of the brand is trying to persuade customers to subscribe and purchase a fitness DVD. This suggests that the target audience has a disposable income and is likely to want to and be able to spend extra money on more products made by the Men’s Health brand.

Athlete Feature:

This is the entire length of the feature on James Haskell; the English rugby player feature on the front of the magazine.

Firstly, the majority of the images included are in black and white even though this is a colour publication. This has obviously been done for a reason. I would guess that this may have been done to emphasise the physique of the player as black and white contrasts more. The images in black and white also seem to be the ones where he is shirtless. Lighting has been positioned in such a way that harsh shadows are produced behind him. This suggests that the light source is fairly far away from the subject. The subject is also not looking directly at the camera in any of the photographs. This, again was likely done on purpose. The set of images show him working out. His lack of direct address to the camera makes the images appear more natural. Equally, him being positioned in a gym and on a field shows him in a more natural environment, and make the images seem less staged.

The images generally don’t have too much in the background which is done so that the audience is not distracted by it, and instead the focal point is on James Haskell.

This chart showing the readership profile of Men’s Health supports my previous statements:


(Website the chart was taken from)


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